Reels vs. TikTok: What's Different
Instagram users are more likely to visit your profile after a Reel (intent to follow/buy). TikTok users are more likely to share. Write Reels scripts to drive profile visits; write TikTok scripts to drive shares.
The Reels Script Formula (30 seconds)
0–3s: Scroll-stopping hook
Visual + spoken hook must work together. The first frame determines if they stop.
Spoken: "This mistake is costing you followers every day."
Visual: Text overlay with the same message.
3–20s: Fast value delivery
Get to the point immediately. One idea, executed clearly.
- •List format: "3 reasons why..."
- •Tutorial: "Step 1... Step 2... Step 3..."
- •Contrast: "Most people do X. Here's what works instead: Y."
20–28s: CTA
One ask. The highest-converting Reels CTAs:
- •"Follow for more [topic]" — drives followers
- •"Save this for later" — drives algorithm reach
- •"Tag someone who needs this" — drives shares
- •"Link in bio" — drives traffic
28–30s: Replay bait (optional)
End with something that makes them want to rewatch.
10 Reels Script Templates
- •"The [number] things nobody tells you about [topic]: [list]. Follow for more."
- •"If you're [audience], you need to hear this: [insight]."
- •"[Common belief] is wrong. Here's what actually works: [alternative]."
- •"I spent [time] figuring this out so you don't have to: [insight]."
- •"Before you [action], watch this: [tip]. Save it."
- •"[Question]? The answer is [simple insight]. Follow for more."
- •"This [thing] changed my [area] completely. Here's how: [explanation]."
- •"[Stat/fact]. Most people don't know this. Now you do."
- •"POV: You finally [positive outcome]. Here's how you got there."
- •"[Number]-second [topic] tip: [tip]. That's it. Save this."
Generate Reels Scripts
Scriva generates Instagram Reel scripts in 30, 45, or 60-second formats — with hook, value, and CTA built in.